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Comment: How to Deliver the Most Valuable Ad Break in Euro 2024

Comment: How to Deliver the Most Valuable Ad Break in Euro 2024
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ArcSpan Tool Helps Publishers Monetize Direct-Sold And Programmatic Ad Sales

ArcSpan Tool Helps Publishers Monetize Direct-Sold And Programmatic Ad Sales - 06/02/2023

Ray schultzSsps dspsArthur muldoonGarret vreelandSpan technologiesNew solution can enable large and mid sized publishers overcome legacy systemsRcspan says 06 02 2023

ArcSpan Launches Next-Gen DMP for First Party Publisher Monetization; Brings Needed Tech to Upgrade Pubs Data Ops and Boost Sales Results

/PRNewswire/ ArcSpan Technologies, the innovative publisher audience monetization company, announced today the official launch of ArcSpan AMS™, the Audience.

New yorkUnited statesCity ofUnited kingdomSsps dspsArthur muldoonGarret vreelandRetail media networkSpan technologiesAudience monetizationBehavioral audience builderArcspan chief commercial officerAudience monetization systemAccordant mediaNew york cityArcspan technologies

Escalated io Offers a Smarter, More Efficient Way to Prevent Ad Fraud

Share this article Share this article CARMEL, Ind., April 27, 2021 /PRNewswire/ Escalated.io (https://escalated.io) has announced its Client and Device Blocklist service for blocking invalid traffic and preventing ad fraud. The service supports Desktop, Mobile, and CTV. It is an innovation over the typical blocklist creation method making it more accurate and efficient. Escalated.io Standard blocklists combine only top IVT (invalid traffic) threats seen over a set a duration of time or across an individual network s reach. The specific problem this creates is that unless a particular client has nearly exact overlap with these threats, the list will otherwise prove to be ineffective at blocking out significant amounts of invalid traffic and preventing ad fraud. For this reason, the mantra that blocklists don t work has long been perpetuated.

Ssps dspsKyle smithNetworks exchangesDevice blocklistMultiple painEscalated ioComputer amp electronicsInternet technologyTelecommunications industryNew products amp servicesSmall business servicesஸ்ஸ்ப்ஸ் ட்ஸ்ப்ஸ்கைல் ஸ்மித்பல வலிகணினி ஆம்ப் மின்னணுவியல்இணையதளம் தொழில்நுட்பம்

CBC Scale Their Advertising Business Processes Remotely with ADvendio

CBC Scale Their Advertising Business Processes Remotely with ADvendio Share Article With Google DoubleClick Sales Manager, also known as DSM, being deprecated in July 2019, CBC were tasked with the challenge of finding a replacement that could bridge the gap between their sales and ad operations teams. ADvendio offered CBC a scalable advertising management solution to support and streamline their full advertising business processes increasing overall collaboration & efficiency. Michelle Thibeault, Senior Manager, Digital Operations and Strategy at CBC, is pleased with the results and adds “we love that ADvendio is customizable to our needs and can adapt as our business evolves.

Ssps dspsJannis skipisMichelle thibeaultJulian ahrendsGoogle double clickCanadian broadcasting corporationBusiness developmentSenior managerDigital operationsGoogle doubleclick sales managerReplaces googleSenior technical account managerCollaboration resultSuccessful remoteSenior technical account managersProject managers

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