CBC Scale Their Advertising Business Processes Remotely with ADvendio
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With Google DoubleClick Sales Manager, also known as DSM, being deprecated in July 2019, CBC were tasked with the challenge of finding a replacement that could bridge the gap between their sales and ad operations teams. ADvendio offered CBC a scalable advertising management solution to support and streamline their full advertising business processes increasing overall collaboration & efficiency.
Michelle Thibeault, Senior Manager, Digital Operations and Strategy at CBC, is pleased with the results and adds “we love that ADvendio is customizable to our needs and can adapt as our business evolves.