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The hidden dangers of poor nutrition advice for athletes

Experts warn of short-term performance impact and long-term health risks as new research reveals poor nutrition support for endurance athletes. ....

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Unlocking the potential of the active nutrition evolution

The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.
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Menopause: An opportunity for businesses and societal change

Menopausal women are an overlooked demographic in the health and wellness industry, but one that could offer untapped opportunity for businesses, says co-founder of the menopause brand partnership company, Gen M. ....

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Unlocking the potential of the active nutrition evolution

The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.
....

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Startup Stars: Prevess pioneering personalised nutrition with AI

Founded by Timo Spring, a former professional swimmer, Prevess (Prevention Effortless) is harnessing the power of AI technology to provide in-the-moment science-backed personalised nutrition guidance to athletes.
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