Despite the success Canada's men's soccer team had in qualifying for the 2022 FIFA World Cup, and its increased exposure from it, a high-profile agent says more could be done to promote its players.
Canadian Major League Soccer clubs are sharing the benefits, and drawbacks, of having one of the world s greatest players join the league when it comes to marketing and preparing to play against him. Lionel Messi s signing, Vancouver Whitecaps sporting director Axel Schuster said, represents a chance for the league to better market itself.
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