Canadian Major League Soccer clubs are sharing the benefits, and drawbacks, of having one of the world s greatest players join the league when it comes to marketing and preparing to play against him. Lionel Messi s signing, Vancouver Whitecaps sporting director Axel Schuster said, represents a chance for the league to better market itself.
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Canadian clubs talk Messi effect as superstar grabs headlines princegeorgecitizen.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from princegeorgecitizen.com Daily Mail and Mail on Sunday newspapers.