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Castello del Poggio Set to Reach One-million Case Benchmark in 2021, Launches Innovative New Packaging
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Castello del Poggio, an Impact “Hot Brand” for the last five years and a 2020 Beverage Dynamics “Established Growth Brand,” is undergoing a major packaging change as the Zonin-owned property in Piedmont prepares to hit the million-case mark in the U.S. in 2021
AVENTURA, Fla. (PRWEB)
February 02, 2021
U.S. consumers can expect to see the newly packaged wines starting this month, with the roll-out to continue through April.
“2020 depletions were up 30% over the previous year,” reports Shawn Balzano, National Sales Director at 1821 Fine Wine & Spirits, the Zonin family’s U.S. import arm. The Castello del Poggio line-up includes America’s favorite Italian Moscato, a DOCG Moscato d’Asti, a new delle Venezie DOC Pinot Grigio, an Extra Dry Prosecco, a Rosé, and two ....

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