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Now with a Fresh New Look! Castello del Poggio, the Piedmontese label behind America’s favorite Italian Moscato and sweet red, has undergone a stylish new makeover as the Zonin-owned brand prepares to hit the million-case mark in the U.S. in 2021. “Depletions in 2020 were up +30% over the previous year,” reports Shawn Balzano, national sales director at 1821 Fine Wine & Spirits, the Zonin family’s U.S. import arm. In addition to its best-selling Moscato, the Castello del Poggio line-up includes a DOCG Moscato d’Asti, a new delle Venezie DOC Pinot Grigio, Extra Dry Prosecco, Rosé and two red blends: Templar’s Red and Smooth Red which has experienced more than 50% growth in the U.S. over the course of 2020. ....
Posted on February 08, 2021 February 8th, 2021, Aventura, FL The Zonin Family’s 1821 Fine Wine & Spirits U.S. subsidiary adds Argentinian winery Proemio to its growing global portfolio. Proemio is a family-owned, boutique winery led by third-generation Mendoza-born winemaker, Marcelo Bocardo. Proemio means “Prologue” in Old Medieval Spanish; the winery has been certified Organic since 2017 and is also certified as a Fair for Life company. In 2001, Marcelo Bocardo, the descendant of an Italian immigrant family, founded Proemio Winery with the goal to handcraft sustainable top-quality super and ultra-premium wines with an emphasis on the unique character of their soil. “Marcelo’s vision is evident throughout the foundation of this award-winning portfolio. “The opportunity for Proemio’s success extends across Chains, Fine Wine and the On-Premise throughout the U.S.” says Shawn Balzano, 1821 Fine Wine & Spirits Sales Director. ....
Castello del Poggio Set to Reach One-million Case Benchmark in 2021, Launches Innovative New Packaging Share Article Castello del Poggio, an Impact “Hot Brand” for the last five years and a 2020 Beverage Dynamics “Established Growth Brand,” is undergoing a major packaging change as the Zonin-owned property in Piedmont prepares to hit the million-case mark in the U.S. in 2021 AVENTURA, Fla. (PRWEB) February 02, 2021 U.S. consumers can expect to see the newly packaged wines starting this month, with the roll-out to continue through April. “2020 depletions were up 30% over the previous year,” reports Shawn Balzano, National Sales Director at 1821 Fine Wine & Spirits, the Zonin family’s U.S. import arm. The Castello del Poggio line-up includes America’s favorite Italian Moscato, a DOCG Moscato d’Asti, a new delle Venezie DOC Pinot Grigio, an Extra Dry Prosecco, a Rosé, and two ....