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L&P and MASA launch world first 'Manu Togs' in new campaign via DDB Group Aotearoa – Campaign Brief

DDB Group Aotearoa and L&P have launched an innovative campaign to help Kiwi execute the ultimate summer flex – the iconic manu, with the help of the world’s first MASA Manu Shorts. ....

Matt Williams , Manu Applied Sciences Aotearoa , Group Aotearoa , Applied Sciences Aotearoa , Space Manu ,

L&P launches new platform, by launching man off platform (in space) via DDB Aotearoa

January 28 2021, 12:19 pm | BY Ricki Green | 7 Comments
Kiwis’ unique ability to remain chilled out during not-very-chilled out moments has been captured in a new L&P campaign, ‘Space Manu’ under new brand platform ‘Drink Chilled’ via DDB Aotearoa.

The 60” spot kicks off with a determined DIY astronaut; Duncan, suspended from a weather balloon, teetering on the edge of space. Suspense builds as the Kiwi rocket-man leaps from his perch and begins to freefall towards Aotearoa, Earth.
Breaking through layers of cloud, contrails streaming, he does what any sensible Kiwi would do – he strips, right down to his old league shorts, and for reasons unknown, gracefully assumes a pike position, awaiting an undetermined landing. ....

New Zealand , Laura Knight , Freddie Coltart , Gary Steele , Andrew Mclean , Melissa Ching , Lucinda Sherborne , Adam Gunser , Ella Bilham , Marty Williams , Matt Williams , Simon Price , Nikki Mckelvie , Wendy Rayner , Judy Thompson , Thinza Mon , George Mackenzie , Claire Colohan , Damon Stapleton , Good Oil , Production Company , Space Manu , Drink Chilled , Angela Broad , Manager Strategy , Brand Manager ,