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Learn from the winners: Sustained Growth

Are you looking to enter the Sustained Growth category of the WARC Awards for Effectiveness? Here s something to inspire you! Read on to find out more about 2021 Bronze winner, New Zealand beer brand Speight s. ....

New Zealand , Rachel Ellerm , Fergus Ocarroll , Lucinda Sherborne , National Marketing , Sustained Growth , Mainstream New Zealand , Strategy Showcase , Ferguso Carroll , Executive Planning Director , National Marketing Director ,

Westpac New Zealand Launches New Brand Platform 'Together Greater' with Fantastical Spot

Westpac New Zealand Launches New Brand Platform 'Together Greater' with Fantastical Spot
brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.

New Zealand , New Zealanders , Christie Cooper , James Conner , John Toon , Sarah Cook , Frith Morrissey , Tom Sykes , Gary Steele , Melissa Ching , Lucinda Sherborne , Jonathan Mihaljevich , Milana Janis , Suraiya Phillimore Smith , Charlotte Sangster , Bene King , Simon Price , Nikki Mckelvie , Becky Kusel , Rebekah Bex Kelly , Damon Stapleton , Katie Shrubb , Claire Colohan , Agency Lead Integrated Producer , Kiwisaver Scheme Fund , Agency Integrated Producer ,

A pantry full of penguins burst onto the scene in Bluebird's latest campaign via DDB Aotearoa

January 29 2021, 11:03 am | BY Ricki Green | No Comments
NZ’s cheekiest penguin is back with a new through-the-line campaign for the first time in over 10 years, Free the Bird, from Bluebird via DDB Aotearoa.

The iconic Bluebird penguin first burst onto TV screens in the 1980’s and has charmingly been encouraging good times over a bag of Bluebird chips since.
Free the Bird encourages Kiwis to give themselves permission to have fun by celebrating the little moments, sharing Bluebird chips with mates, no matter the day or time.
The recently released 45’ spot kicks off with a pantry full of penguins finding entertainment in household items, patiently awaiting their 2021 debut. Suddenly the pantry doors open, light floods in and the iconic Bluebird penguin waddles back onto Kiwi screens. ....

Fernando Hart , Dan Higgins , Joshua Forsman , Graeme Clark , Gary Steele , Bambi Villacruz , Haylee Killip , Lucinda Sherborne , Hilary Young , Brad Collett , Jonathan Mihaljevich , Laban Dickinson , Paul Kim , Alex Oshaughnessy , Andrew Stroud , Judy Thompson , Charlotte Glennon , Damon Stapleton , Production Company , Creative Agency , Bluebird Food , Creative Officer , Creative Director , Business Partner , Planning Director , Integrated Producer ,

L&P launches new platform, by launching man off platform (in space) via DDB Aotearoa

January 28 2021, 12:19 pm | BY Ricki Green | 7 Comments
Kiwis’ unique ability to remain chilled out during not-very-chilled out moments has been captured in a new L&P campaign, ‘Space Manu’ under new brand platform ‘Drink Chilled’ via DDB Aotearoa.

The 60” spot kicks off with a determined DIY astronaut; Duncan, suspended from a weather balloon, teetering on the edge of space. Suspense builds as the Kiwi rocket-man leaps from his perch and begins to freefall towards Aotearoa, Earth.
Breaking through layers of cloud, contrails streaming, he does what any sensible Kiwi would do – he strips, right down to his old league shorts, and for reasons unknown, gracefully assumes a pike position, awaiting an undetermined landing. ....

New Zealand , Laura Knight , Freddie Coltart , Gary Steele , Andrew Mclean , Melissa Ching , Lucinda Sherborne , Adam Gunser , Ella Bilham , Marty Williams , Matt Williams , Simon Price , Nikki Mckelvie , Wendy Rayner , Judy Thompson , Thinza Mon , George Mackenzie , Claire Colohan , Damon Stapleton , Good Oil , Production Company , Space Manu , Drink Chilled , Angela Broad , Manager Strategy , Brand Manager ,

L&P Launches a Chilled Out Death Defying Space Jump Campaign

It s an intense ride for a chilled out drink.
Soft Drink brand L&P has launched a new campaign to roll out their Drink Chilled platform in New Zealand. The 60-second spot was created by DDB Aotearoa.
It features an amateur astronaut jumping from space, flipping and spinning as he speeds toward the earth and an unknown future. He strips down to his shorts as he pierces through the clouds. Suspense builds. And boom…he lands perfectly into a pool surrounded by his chilled out friends.
How was his incredible jump from dangerous heights?
“Pretty good.”
It reminded us a bit of Amart Sofa’s furniture space jump campaign. Needless to say, we’re fans of anything hurling toward the earth at high speeds to sell a product. ....

New Zealand , Laura Knight , Freddie Coltart , Gary Steele , Andrew Mclean , Melissa Ching , Lucinda Sherborne , Adam Gunser , Ella Bilham , Marty Williams , Matt Williams , Simon Price , Nikki Mckelvie , Wendy Rayner , Judy Thompson , Thinza Mon , George Mackenzie , Claire Colohan , Damon Stapleton , Good Oil , Soft Drink , Drink Chilled , Amart Sofa , Angela Broad , Cam Ballantyne , புதியது ஜீலாந்து ,