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DIGITAL TRANSFORMATION: Anticipating, Avoiding Unintended Consequences Photo by Nathan Cervantes The digital disruption doesn’t have to be disruptive. Here’s how to recognize and address volatility. Digital disruption, the transformation caused by emerging digital technologies and business models, is a reality across industries worldwide, including railroading. It is a paradigm shift that is here to stay, with bone-deep effects for all organizations. Organizations are now challenged to think about their operating principles. They must realize that while strategy is of paramount importance, strategy must be informed by near-real-time understanding of an organization’s operating models and the stresses they undergo. Experimentation needs to be part of the new strategic spirit, where “failing” small and fast is part of the culture, so that the organization can learn quickly, and pivot as needed: guiding globally but acting regionally or locally as needed. ....
As the railroad industry is going through its digital transformation such as implementing broadband communications and applications that leverage Cloud technologies, including Artificial Intelligence (AI) and Industrial Internet of Things (IIoT) for operational and commercial purposes we are finding there is a clear lag in the deployment of technologies vs. what technologies enable. We call this the cascading technology trap or “The Trap”: Technologies are evolving at a significantly faster pace than the ability of organizations to adapt. This problem is not unique to the railroad industry. We’ve encountered this in other industries that are further into their digital transformations, such as telecommunications service providers and smart cities around the world. The cascading technology trap is more difficult to overcome than other challenges such as regulatory, financing, and ecosystem partnerships. Organizations and ecosystems get caught off-guard in vicious cycles o ....