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DIGITAL TRANSFORMATION: Anticipating, Avoiding Unintended Consequences


DIGITAL TRANSFORMATION: Anticipating, Avoiding Unintended Consequences
Photo by Nathan Cervantes
The digital disruption doesn’t have to be disruptive. Here’s how to recognize and address volatility.
Digital disruption, the transformation caused by emerging digital technologies and business models, is a reality across industries worldwide, including railroading. It is a paradigm shift that is here to stay, with bone-deep effects for all organizations.
Organizations are now challenged to think about their operating principles. They must realize that while strategy is of paramount importance, strategy must be informed by near-real-time understanding of an organization’s operating models and the stresses they undergo. Experimentation needs to be part of the new strategic spirit, where “failing” small and fast is part of the culture, so that the organization can learn quickly, and pivot as needed: guiding globally but acting regionally or locally as needed. ....

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