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CMO s top 8 martech stories for the week - 6 May 2021 All the latest martech, customer and adtech news from Sitecore, Litmus, Quadient, Verint, 4D, ResultsCX, vFairs and Act-On Software Sitecore acquires email marketing vendor
Sitecore struck an agreement to acquire Moosend, a UK-based email marketing automation and campaign management platform, for an undisclosed sum. The acquisition comes just months after Sitecore raised US$1.2 billion in order to fuel its ambitious growth plans to build a comprehensive personalisation platform for organisations. Sitecore also recently acquired ecommerce player, Four51, as well as customer data platform provider, Boxever. In a statement, the company said Moosend’s email marketing campaign automation and AI-powered customer engagement features will help streamline Sitecore’s ability to engage, nurture and convert customer relationships by personalisation across every channel. The deal is set to close by t ....
Act-On Software Launches SMS Channel Backed By Full Power of Automation First-of-kind, native solution in Act-On’s platform allows marketers to take full advantage of SMS as a primary automation channel Portland, OR, April 28, 2021 (GLOBE NEWSWIRE) Act-On Software, the leading growth marketing automation platform, today launched SMS automated marketing to allow marketers to send “in-the-moment” messaging and create data-driven, automated SMS campaigns. Built directly into Act-On’s platform, the solution far surpasses other competitive offerings of SMS “bolt-ons” and empowers marketers to leverage SMS as a fully integrated, primary marketing automation channel. With the ability to build SMS automated campaigns ahead of time or send direct SMS messaging on the fly, Act-On users can now leverage the power of direct and personalized mobile engagement to improve the experience for their customers. ....