Live Breaking News & Updates on Software Launches

Stay updated with breaking news from Software launches. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

CMO's top 8 martech stories for the week - 6 May 2021


CMO s top 8 martech stories for the week - 6 May 2021
All the latest martech, customer and adtech news from Sitecore, Litmus, Quadient, Verint, 4D, ResultsCX, vFairs and Act-On Software
Sitecore acquires email marketing vendor
 
Sitecore struck an agreement to acquire Moosend, a UK-based email marketing automation and campaign management platform, for an undisclosed sum.
The acquisition comes just months after Sitecore raised US$1.2 billion in order to fuel its ambitious growth plans to build a comprehensive personalisation platform for organisations. Sitecore also recently acquired ecommerce player, Four51, as well as customer data platform provider, Boxever.
In a statement, the company said Moosend’s email marketing campaign automation and AI-powered customer engagement features will help streamline Sitecore’s ability to engage, nurture and convert customer relationships by personalisation across every channel. The deal is set to close by t ....

Steve Tzikakis , Umberto Torrielli , Design Library , Adobe Campaign Standard , Software Launches , Interpublic Group , United Kingdom Based , Visual Editor , Litmus Test , Inspire Evolve , Inspire Suite , Inspire Flex , Inspire Journey , Verint Intelligent Virtual Assistant Professional , Verint Customer Engagement Cloud Platform , Dimension Marketplace , Act On Software , Oracle Eloqua , வடிவமைப்பு நூலகம் , ஒன்றுபட்டது கிஂக்டம் அடிப்படையிலானது , காட்சி ஆசிரியர் , லிட்மஸ் சோதனை , ஊக்குவிக்கவும் பரிணாமம் , ஊக்குவிக்கவும் தொகுப்பு , நாடகம் ஆன் மென்பொருள் ,

Investegate |Act-On Software Announcements | Act-On Software: Act-On Software Launches SMS Channel Backed By Full Power of Automation


Act-On Software Launches SMS Channel Backed By Full Power of Automation
First-of-kind, native solution in Act-On’s platform allows marketers to take full advantage of SMS as a primary automation channel
Portland, OR, April 28, 2021 (GLOBE NEWSWIRE) Act-On Software, the leading growth marketing automation platform, today launched SMS automated marketing to allow marketers to send “in-the-moment” messaging and create data-driven, automated SMS campaigns. Built directly into Act-On’s platform, the solution far surpasses other competitive offerings of SMS “bolt-ons” and empowers marketers to leverage SMS as a fully integrated, primary marketing automation channel. With the ability to build SMS automated campaigns ahead of time or send direct SMS messaging on the fly, Act-On users can now leverage the power of direct and personalized mobile engagement to improve the experience for their customers.  ....

David Greenberg , Owen Pye , Software Launches , Act On Software Launches , Backed By Full Power , Content Creation , Opt In List Management , Performance Reporting , Investegate Announcements , Investegate Company Announcements , Act On Software , Lobenewswire And Globenewswire , டேவிட் க்ரீன்பெர்க் , உள்ளடக்கம் படைப்பு , செயல்திறன் புகாரளித்தல் ,