Naturality and sustainability have been on the rise for many years now, and have become unavoidable, particularly in the cosmetics market. Initially oriented towards clean beauty, with effective formulas free from controversial substances, the movement has gradually gained momentum, evolving towards “conscious beauty” with more minimalist, energy-saving formulas, while guaranteeing pleasant sensoriality.
The rise of conscious beauty
Today’s consumers want their lifestyles and the products.
The product has been clinically proven to reduce fine lines, wrinkles, puffiness and dark spots and shown to significantly reduce UVA-induced ROS levels, activate DNA repair enzymes and stimulate hyaluronic acid production.
Two trending Google searches this week highlight Martha Stewart for her graceful aging and an herbal ayurvedic hair care line out of India. Read on to learn more.
This serum contains a high concentration of stable vitamin C and tri-peptides. It works to brighten, diminish the look of dark spots, and visibly firm skin while antioxidants defend from future damage.
The producer of specialty ingredients for cosmetic, nutraceutical and pharmaceutical products, taps into hybrid make-up, a category particularly appreciated by consumers for the double functionality of colour and care.
According to Seppic, the make-up market is in the midst of a revolution, the buzzword of which is “skincarization”, a trend where the logic of skincare extends to new categories. As a result: consumers now expect makeup products that take special care of their skin.
Sensorial.