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E-commerce platforms are altering the dynamics of organized spices market: Youtuber Chef Kabita Singh, ET Retail

Youtuber Chef Kabita Singh: As per a report from the financial services firm Avendus, the branded spices market is set to double to Rs 50,000 crore in the next two years (by 2025). This growth shall be due to a strong consumer shift from loose and home-ground masalas to packaged spices driven by a focus on health and convenience. ....

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BTL Marketing Replaced Post-Covid by a Newer Dynamic Hybrid Model of Marketing

New Delhi [India], March 21 (ANI/PNN): The Indian marketing industry went through a complete make-over during the new covid era, we learned the new culture of work from home, online teams meet, and the growth of the digital marketing industry gave birth to a refined new hybrid model of marketing that brands adapted to for a smooth ROI driven transition. ....

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HUL's 'Smart Fill' machine takes on refill pouches, zero waste stores…


HUL’s ‘Smart Fill’ machine takes on refill pouches, zero waste stores…
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… But how likely will it change consumer behaviour? Will the eco-friendly ‘woke’ citizen go the extra mile?
After years of relying on refill pouches, ‘kirana’ stores and zero waste businesses, consumers finally have a more eco-friendly alternative to buying Hindustan Unilever (HUL) products. HUL has launched an initiative, called a ‘Smart Fill’ machine. It is an in-store vending model for its home care products, and its aim is to reuse, reduce and recycle plastic.
HUL is attempting to incentivise the use of this machine and reusable bottles by offering a discount. If the consumers bring in their own bottle, they are offered a Rs 30 discount. If they choose to purchase a ‘Smart Fill’ bottle (which can be subsequently reused), then they will get a Rs 15 discount. ....

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