during the pandemic. today, one of the biggest gaming festivals in the uk kicks off in birmingham s nec insomnia, they re expecting up to 40,000 visitors. joining me now is georgejijiashvili, principalanalyst, 0mdia. where is all this growth coming from new gamers or die hard gamers spending more? it s definitely a combination of both, the traditional diehard gamers but also literally anyone with a smart phone. literally anyone with a smart hone. ., ,., , literally anyone with a smart hone. ., , , phone. 0k, and so this is the bi area phone. 0k, and so this is the his area of phone. 0k, and so this is the big area of growth, phone. 0k, and so this is the big area of growth, is - phone. 0k, and so this is the big area of growth, is it - phone. 0k, and so this is the | big area of growth, is it smart phones? big area of growth, is it smart hones? ., , big area of growth, is it smart hones? . , ., , ., phones? certainly mobile gaming is the weakest phones? certainly mobile gamin