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Tribal promotes Kenny McLeod to Volkswagen Group head of customer experience mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
DDB Group’s Tribal has promoted Kenny McLeod to the role of Head of Customer Experience on the Volkswagen Group account. McLeod joined DDB Group’s digital experience arm in 2019 as Group Business Director for Volkswagen Group. In his new role, he will assume a leadership role on the account, working ....
Mumbrella Awards 2021 shortlist, Merrick Watts to host the gala event May 20, 2021 10:23 The shortlist for the 2021 Mumbrella Awards has been announced, with The Monkeys and Special Group among the top nominations. With 11 nominations, The Monkeys received two nods in the Mumbrella Award for Insight, TV Ad of the Year and Social Idea of the Year categories, as well as nominations in Best Use of Real-Time Marketing, Creative Agency of the Year and Ad Campaign of the Year. Meanwhile, Special Group earned ten nominations across categories including TV Ad of the Year, Content Marketing Strategy of the Year, Social Idea of the Year, Best Use of Real-Time Marketing, and the Mumbrella Awards for Bravery, Insight and Innovation. ....
May 13 2021, 9:44 am | BY Ricki Green | 14 Comments Today, DDB Worldwide has unveiled an evolved brand promise brought to life by a billboard running in one of the least expected places imaginable, starting with a sheep farm in Garston, New Zealand.
Carrying the address www.unexpectedworks.com, the billboards redirect to DDB’s homepage carrying the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it’s unexpected. DDB Worldwide has a rich history of tapping into the unexpected, dating back to Volkswagen ‘Lemon’ and finding more contemporary interpretations in campaigns including Foxtel’s ‘Grave of Thrones’, Red Cross’ ‘Burnt Christmas Tree’, and Volkswagen’s ‘World’s Smallest Dealership’. ....