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It's Best Of The Best Consumer PRs, Presented By Finecast, Part Of GroupM Nexus

You'd be forgiven for thinking ad land existed as a self-sufficient bubble, apart from the rest of the world - but this is not the case. Outside of the industry lives another group of people (the ones that buy) - it is the great Australian public. ....

Chris Dodds , Ej Emma Jane Granleese , Vuki Vujasinovic , Anton Staindl , Alexandra Bryant , Fujifilm Instax , Tim Powell , Ben Handberg , Richard Hayward , James Curtis , Rob Lowe , Walt Disney , Kelly Hewitt , Krystyna Frassetto , Weber Shandwick , Mango Communications , Public Relations Institute Of Australia , Commonwealth Bank , Corporate Communications , Consultancies Group , Campaign Asia , Australasian Agency Of The Year , Midsize Agency Of The Year , Crisis Communications , Boutique Agency Of The Year , Cox Inall Communications ,

Former Mango head of consumer Ben Handberg joins Howatson+Company as head of PR

Ben Handberg has joined Howatson+Company as head of PR. ....

New South Wales , Chris Howatson , Ben Handberg , Group Mango Communications , Mango Communications , Proximo Spirits , Burnt Christmas Tree , Australian Red , Bubbleo Bill , Big Mac , Sydney Tower ,

Ben Handberg new head of bulging PR slate at Howatson+Co

Ben Handberg new head of bulging PR slate at Howatson+Co
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

New South Wales , Chris Howatson , Ben Handberg , Group Mango Communications , Mango Communications , Proximo Spirits , Burnt Christmas Tree , Australian Red , Bubbleo Bill , Big Mac , Sydney Tower ,

DDB unveils evolved brand positioning by placing ads in the least expected places imaginable

May 13 2021, 9:44 am | BY Ricki Green | 14 Comments
Today, DDB Worldwide has unveiled an evolved brand promise brought to life by a billboard running in one of the least expected places imaginable, starting with a sheep farm in Garston, New Zealand.

Carrying the address www.unexpectedworks.com, the billboards redirect to DDB’s homepage carrying the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it’s unexpected.
DDB Worldwide has a rich history of tapping into the unexpected, dating back to Volkswagen ‘Lemon’ and finding more contemporary interpretations in campaigns including Foxtel’s ‘Grave of Thrones’, Red Cross’ ‘Burnt Christmas Tree’, and Volkswagen’s ‘World’s Smallest Dealership’. ....

New Zealand , New Zealand General , Marty Ohalloran , Red Cros , Burnt Christmas Tree , Bari Weiss , Unexpected Works , Martyo Halloran , Andrew Little , Centennial Park , Smallest Dealership , புதியது ஜீலாந்து , புதியது ஜீலாந்து ஜநரல் , தியாகி ஓஹள்லோரன் , சிவப்பு கிராஸ் , எரிந்தது கிறிஸ்துமஸ் மரம் , அரி வெயிஸ் , ஆண்ட்ரூ கொஞ்சம் , நூற்றாண்டு பூங்கா , மிகச்சிறிய டீலர்ஷிப் ,

DDB places ads in the least expected places including Kiwi sheep farm

DDB places ads in the least expected places including Kiwi sheep farm
May 13, 2021 10:05
DDB has revealed its evolved brand promise, Unexpected Works, by placing a billboard in a sheep farm in Garston, New Zealand.
The announcement:
Today, DDB Worldwide has unveiled an evolved brand promise brought to life by a billboard running in one of the least expected places imaginable, starting with a sheep farm in Garston, New Zealand.
Carrying the address www.unexpectedworks.com, the billboards redirect to DDB’s homepage carrying the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it’s unexpected. ....

New Zealand , New Zealand General , Marty Ohalloran , Andrew Little , Unexpected Works , Red Cros , Burnt Christmas Tree , Chief Creative Officer Ari Weiss , Centennial Park , Smallest Dealership , Andrew Littleari Weiss , புதியது ஜீலாந்து , புதியது ஜீலாந்து ஜநரல் , தியாகி ஓஹள்லோரன் , ஆண்ட்ரூ கொஞ்சம் , சிவப்பு கிராஸ் , எரிந்தது கிறிஸ்துமஸ் மரம் , நூற்றாண்டு பூங்கா , மிகச்சிறிய டீலர்ஷிப் ,