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and allows us to emerge from bankruptcy five years ago fighting to keep the lights on to a company that did $300 million in sales last year. to know where every dollar goes, you can still take risks. we acquired dot popcorn because it was heavy into the mall segments. so by acquiring dot popcorn we were able to co-brand which got dippin dots more points of presence in the mall location. i had a strategic purpose to us. i think it s really important for companies not to get d distracted by shiny object and for example, dippin dots, we have our core business in parks, sustainable revenue stream been around for 30 years. it has generational brand equity with our consumers. that s really special. we ve had different opportunities with say dippin