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Mastercard and Jennifer Hudson Launch Multi-Faceted Platform Supporting Black Women-Owned Businesses
February 17, 2021 GMT
PURCHASE, N.Y. (BUSINESS WIRE) Feb 17, 2021
Black women-owned businesses are vital to our economy and are amongst the hardest hit by the impacts of the pandemic. Today, Mastercard is announcing the
Strivers Initiative, a consumer-facing platform, elevating the visibility of Black female business owners overcoming obstacles to maintain and grow their business, as role models for the community and future generations. The initiative will kick-off with a national ad spot featuring Black women business owners from across the U.S. and GRAMMY Award winning singer/songwriter Jennifer Hudson.
Small businesses have been among the hardest hit by COVID-19 in Australia but new research by Mastercard on the impact on their operations shows SMEs nationwide have adapted swiftly to the challenges by embracing digital commerce.