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SM founder calls on K-pop stars to plant trees

DAEGU - K-pop stars and social media influencers should participate in tree-planting initiatives for the environment and encourage their fans to follow suit, says Lee Soo-man, the founder of K-pop powerhouse SM Entertainment. ....

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'Let's plant trees': SM Entertainment spearheads green movement in K-pop industry

Ushering in 2023, K-pop powerhouse SM Entertainment has vowed to tackle the climate crisis and ensure environmental sustainability in cooperation with its artists and their international fans. Its first step is to plant trees, according to the company s founder and executive producer Lee Soo-man. ....

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