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Ecsite | shares details of International Directors Forum

blinx, the first digital native storytelling hub in the Middle East and North Africa (MENA) region, was announced today The hub aims to elevate storytelling and offer new perspectives It will target Gen Z and Millennials in the region, and beyond Headquartered in Dubai Media City, blinx will soon launch on multiple platforms, offering a  More Story, Less Noise  approach, By the Youth, For the Youth– thus delivering relatable content to a young audience in a way the MENA region has yet to see Imagine your TikTok timeline but high-quality Imagine Instagram but with more authenticity and realness Imagine Netflix but, short and sweet Imagine Newsstories told in an engaging way by young, bright people on the ground Our purpose is to inspire the Youth through honest, genuine, and spectacular storytelling By providing news, entertainment and infotainment powered by the best tech and people available, we help build a better tomorrow, said Nakhle Elhage, blinx General Manager Engaging the region s talented, bold, and brave storytellers, our new digital hub aims to be the go-to destination for stories that connect young people in MENA to the world and like-minded communities blinx will be equipped with the MENA region s first Metaverse / extended reality studios and production facilities, with visual effects that transport viewers and users to places that surpass reality Control rooms are equipped with the latest live production tools, including AI-enhanced tools that analyze videos and data Throughout history, storytelling has always been embedded in our culture The fine art of engaging an audience, and captivating it with masterful storytelling, is in our DNA By being innovative and breaking the mold of traditional infotainment, blinx will harness the collective power of resources, tech, and expertise, so that storytelling feels fresh, exciting, and relevant to today s Youth, concluded Nakhle Elhage

EU steps up efforts to rein in rising problem of fake news, conference told

A new EU initiative will help tackle the rising problem of disinformation, a Brussels conference was told. The event, part of a series focusing on disinformation, heard from several experts who each called for more transparency from online platforms in addressing the issue. It coincided with the publication by the European Commission of its strengthened […]

The country inoculating against disinformation

Subjected to repeated disinformation campaigns, the tiny Baltic country of Estonia sees media literacy education as part of its digital-first culture and national security.

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