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blinx, the first digital native storytelling hub in the Middle East and North Africa (MENA) region, was announced today The hub aims to elevate storytelling and offer new perspectives It will target Gen Z and Millennials in the region, and beyond Headquartered in Dubai Media City, blinx will soon launch on multiple platforms, offering a More Story, Less Noise approach, By the Youth, For the Youth– thus delivering relatable content to a young audience in a way the MENA region has yet to see Imagine your TikTok timeline but high-quality Imagine Instagram but with more authenticity and realness Imagine Netflix but, short and sweet Imagine Newsstories told in an engaging way by young, bright people on the ground Our purpose is to inspire the Youth through honest, genuine, and spectacular storytelling By providing news, entertainment and infotainment powered by the best tech and people available, we help build a better tomorrow, said Nakhle Elhage, blinx General Manager Engaging the region s talented, bold, and brave storytellers, our new digital hub aims to be the go-to destination for stories that connect young people in MENA to the world and like-minded communities blinx will be equipped with the MENA region s first Metaverse / extended reality studios and production facilities, with visual effects that transport viewers and users to places that surpass reality Control rooms are equipped with the latest live production tools, including AI-enhanced tools that analyze videos and data Throughout history, storytelling has always been embedded in our culture The fine art of engaging an audience, and captivating it with masterful storytelling, is in our DNA By being innovative and breaking the mold of traditional infotainment, blinx will harness the collective power of resources, tech, and expertise, so that storytelling feels fresh, exciting, and relevant to today s Youth, concluded Nakhle Elhage

On 7 March 2023, the Ambassador of the European Union to the Republic of Mauritius participated together with the Honourable Mr Deepak Balgobin, Minister of Information Technology, Communication and Innovation in the opening ceremony of

Indian oceanRepublic of mauritiusDeepak balgobinJohannes krauseVincent degertSiim kumpasAmbassador of the european unionEstonian government officeInformation technologyEuropean unionStratcom taskforce of european external action serviceAnalysis for the estonian information system authorityHonourable mr deepak balgobinPolicy officerEast stratcom task forceEuropean external action service

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