waste my money on ceo bonuses. to make that not just a generically popular common sense concept, but to make it something you know you are personally benefiting from in a dollar and crepts way, thank you obamaed a medication, thank you mr. president, thank you mr. president s signature health reform act, the benefit of that policy is going to show up physically in your mailbox in the form of a check. for the tiny little ed mcmahon. i m sorry. he s dead. that will not be true. the retail, i did this for you. i am the check in your mailbox political salesmanship, that idea is not dead. democrats are learning this game too, at last. ka-ching. we have a cnbc contributor here with us, governor rendell, thank you for being here. my pleasure, rachel. how much do you think it affects the political reputation of a policy or a program or even a politician when people do
health care. as a result, those things which i think were significant achievement, he got no credit for. ever time i m driving and i see a big sign on the side of the road that says this improvement project funded by the american recovery act, which is the name of the stimulus project, i tend to think of that as cutting both ways because on the one hand you are trying to attribute a tangible benefit to taxpayers. i know what you re going to say. at the same time the reason someone is seeing that sign is because they are sitting in traffic. what i would have done, i would have got a mascot. put him right on the side. number two, i would add jobs created by this revitalization project. boom. big letters right underneath it. can we interpret on this gas pump deregulation issue the insurance rebate cover letter? these other things that are happening to put the kangaroo on these policies. do you think that s a sign the administration is getting better at messaging and trying to ge