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Brand Strategies for Inflationary Times

How agencies and brands can weather the prevailing economic climate.

Pakistan
Pakistani
Azam-jalal-khan
Zeeshan-sharfi
Sidra-salman
Synergy-group
Marketing-efforts
Jif-peanut-butter
Kraft-salad-dressing
Ipsos-consumer-book
Changing-agencies
Media-spend

What Women In Advertising Want In 2022

Twenty-one strong and successful women voice their opinion. Zeenat Chaudhary sums it all up.

Pakistan
Daniah-ishtiaq
Musharaf-hai
Zohra-yusuf
Sidra-iqbal
Seema-jaffer
Saatchi
Sabene-saigol
Ruby-haider
Benish-irshad
Downton-abbey
Zeelaf-munir

What Women In Advertising Want In 2022

Aurora polled Pakistan's 21 leading women in advertising and here are their responses.

Manhattan
New-york
United-states
Pakistan
Pakistani
Daniah-ishtiaq
Musharaf-hai
Sumaira-mirza
Sumbul-ateeq
Kiran-murad
Habib-metro
Sidra-iqbal

Aurora's Talking Heads 2021 - People

Pakistan’s leading agency heads respond to three questions posed by Aurora.

Manhattan
New-york
United-states
Denmark
Pakistan
Karachi
Sindh
Danish
Syed-zaheeruddin-ahmed
Ahmed-kapadia
Natasha-durrani
Naveed-asghar

Squeezing Out the Sweet Spot

Highlights of the themes emerging from Aurora’s annual Talking Heads poll.

Manhattan
New-york
United-states
Pakistan
Khurram-koraishy
Faisal-rana
Numan-nabi-ahmed
Shehnaz-basit
Mohsin-sadiq
Seema-jaffer
Saatchi
Gul-ahmed

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