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Squeezing Out the Sweet Spot

Dettol s parent firm designs prayer mat to encourage social distancing in mosques

Dettol Ensures Safe Prayers for Everyone - Recent

Dettol Ensures Safe Prayers for Everyone - Recent
dawn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dawn.com Daily Mail and Mail on Sunday newspapers.

The New Macho - Recent

Uzma Khateeb-NawazPublished 14 Apr, 2021 02:29pm Gone are the days of brash and insensitive macho men. The new macho man, according to Veet Men, which was launched in Pakistan in January 2021, is sensitive, respectful and, above all, well-groomed. A man who cares about his appearance, does not shy away from bragging about his routine salon visits and actually takes pride in upping his image as someone who is intelligent. It is this kind of man that is Veet Men’s target audience – they belong to SEC A and B and are aged between 15 and 25. These young men can primarily be found on social media, like to post videos on it, and have a strong following.

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