big guy and no, i don t mean santa. raymond arroyo is fox news contributor and author of the new book the wise men who found christmas. raymond, do you think this is odd at all? well, initially i did. but then i thought about it, jesse. look, as side hobbies go and side hustles, aoc makes documentaries nobody watches. jesse: that s true. barney frank, you will remember, had a prostitution ring run out of the house. this might be the most gentle, kind and considerate side hustle i have ever seen from a member of congress. jesse: it s benign. politicians have done worse. look, let s step back for a minute. she may be on to something. this could be a whole new brand independent outer wear. she could go on qvc like kathie lee and kind of sell her brand, maybe all of her used items. this is what i love about it. i read all of these back and forths between sinema and the people he is selling to. she is very kind. she is attentive to the
mountain rope, along with two other brands that they acquired over the years. it s their consistent quality that has the old timers coming back. and the way they reach some of these customers hasn t changed a lot over the years. a lot of our industry isn t necessarily on the web yet. we re a little bit behind with the farmers and ranchers. some of them don t even have internet service. so we really wanted to have a nice catalog. we wanted to have our name be out there. cowboy cordage has been able to attract new business by constantly updating and growing. first up, their marketing. the internet has opened them up to a whole new customer base, international ones. steve s daughter came on as general manager a few years ago. she says rounding up what the next trend will be isn t an exact science. and some of it is going to be great and some of it is going to be terrible and we kind of have to market our way through it. marketing isn t the only debate that has benefited from some
back and the way they reach some of their customers hasn t changed. a lot of our industry isn t necessarily on the web yet. we re a little bit behind with the farmers and ranchers. some of them don t even have internet service. so we really wanted to have a nice catalog, we wanted to have our name out there and pull the brands together. but cowboy cordage has attracted new business by constantly updating and growing. first up, their marketing. the internet has opened them up to a whole new customer base, international ones. steve s daughter came on as general manager a few years ago. she says that rounding up what the next trend will be isn t an exact science. and some of it is going to be great and some of it is going to be terrible. we just have to market our way through it. marketing isn t the only department that has benefited from some thinking outside of the box. one of their most successful products was inspired by one of steve s side hobbies. my boys and i, we are com
customers hasn t changed a lot over the years. a lot of our industry isn t necessarily on the web yet. we re a little behind with the farmers and ranchers. some don t even have internet service. we really waned ewanted to hav catalog, have our name out and pull the brands together. they ve attracted new business by constantly updating and growing. first up, their marketing. the internet opened them up to a whole new customer base. international ones. elaina, steve s daughter, came on as general manager a few years ago. she says that rounding up what the next trend will be isn t an exact science. and some of it is going to be great, and some of it is going to be terrible. we have to market our way through it. marketing isn t the only department that s bep fnefitted from thinking outside the box. one of their most successful products was inspired by one of steve s side hobbies. my boys and i are competitive shooters. i was coming home one day, and i m like, you ask about an ah-
through it. what s important is trying in the first place. and reacting quickly if it doesn t work. we try new things, if we throw it out there, nobody likes it we stop making it. that s what s great about a manufacturer. we can make a rope, i can make five crazy rope, if the nobody wants them we won t do it again. marketing isn t the only department that benefitted from some thinking outside of the box. one of their most successful products was inspired by one of steve s side hobbies. my boys and i, we are competitive shooters, and i was coming home one day and i m like you ask about aha moment. we all wear shooting glasses similar to these. it enhances the colors. i thought man, if we could get a neon rope and do that, that would be amazing. and it just really changed a lot of things. when it came out it exploded. everyone had to have the crazy colors. i would say most of the industry whether no matter what brand you