my boys and i, we are competitive shooters. and i was coming home one day and i m like, you asked about a ah-ha moment and this was it because we all wear shooting glasses similar to these. and it enhances the colors. spi thought, man, if we could get a neon rope and do that, with that would be amazing. and it just really changed a lot of things. when it first came out, it absolutely exploded. everyone had to have the crazy colors. and i would say most of the industry, whether it s no matter what brand you go to now, everyone has something similar. but the company s biggest influencers have been and always will be their cowboy boot wearing rope throwing core customers. the ranching industry, you know, just when it s just gotten a lot bigger in the past couple of years and we ve really listened to a lot of our chers and just kind of take what they think would be best for them, everything from the ropes being really soft to the ropes being a certain length that they want. we try
and i m like you ask about an aha moment and this is it because we all wear shooting glasses similar to these. it enhances the colors. and i thought, man, if we could get a neon rope and do that, that would be amazing. and it just really changed a lot of things. when it first came out, it absolutely exploded. everyone had to have the bright, crazy colors. i would say most of the industry, no matter what you go to now, everyone has something similar. but the company s biggest influencers have been and always will be their cowboy boot wearing, rope throwing core customers. the ranching industry, just when it s just gotten a lot bigger in the past couple years. we ve really listened to a lot of our customers an just kind of take what they think would be best for them. everything from the rope s being really soft to the ropes being a certain length that they want. we try to just adapt to the latest trends and get a product out there that they can use. and steve says the best way
moment, and this was it. we all wear shooting glasses, similar to these, and it enhances the colors. i thought, man, if we could get a neon rope and do that, that d be amazing. and it just really changed a lot of things. when it came out, it exploded. everyone had to have the bright, crazy colors. i d say most of the industry, no matter what brand you go to now, everyone has something similar. but the company s biggest influencers have been and always will be their cowboy boot wearing, rope throwing, four customers. the industry has gotten bigger in the past couple years and we ve listened to a lot of our customers and take what they think would be best for them. everything from the ropes being really soft to the ropes being a certain length that they want. we try to adapt to the latest trends and get a product out there that they can use. and steve says the best way to know your product is to continue to be your own customer. you can t be in the rope business and not rope.
through it. what s important is trying in the first place. and reacting quickly if it doesn t work. we try new things, if we throw it out there, nobody likes it we stop making it. that s what s great about a manufacturer. we can make a rope, i can make five crazy rope, if the nobody wants them we won t do it again. marketing isn t the only department that benefitted from some thinking outside of the box. one of their most successful products was inspired by one of steve s side hobbies. my boys and i, we are competitive shooters, and i was coming home one day and i m like you ask about aha moment. we all wear shooting glasses similar to these. it enhances the colors. i thought man, if we could get a neon rope and do that, that would be amazing. and it just really changed a lot of things. when it came out it exploded. everyone had to have the crazy colors. i would say most of the industry whether no matter what brand you
she said rounding out what the next trend will be isn t an exact science. some of it s going to be great. some is going to be terrible. we have to market our way through it. what s important is trying in the first place. and reacting quickly if it doesn t work. we try some new things. if we throw it out there and nobody likes it, we stop making it. we can make rope. i can make five bright green crazy looking ropes. put them on the rack. if nobody wants them, we won t do it again. marketing isn t the only program that has benefitted from some thinking outside of the box. one of their most successful products was inspired by one of steve s side hobbies. me and my boys are competitive shooters. i was coming home one day, and i m like, you ask about an a-ha moment, we all wear shooting glasses like these and it enhances the colors. i thought if we could get a neon rope, it d be amazing. when it first came out, it