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“We started Meatigo in 2016 after I’d come back from working abroad and had just had it with the haphazard quality of meat at local butcheries and complete lack of a product range, having become accustomed to the quality and variety in foreign countries,” says Siddhant Wangdi, a tinge of outrage at India’s lacklustre meat market still detectable in his tone.
While the country still has the highest vegetarian population in the world, the sheer numbers of Indians make the domestic animal protein market a veritable beast, with Gurugram-based Meatigo and other players hoping to carve out as much as they possibly can. Meatigo is primed for that hunt. Wangdi, 30, enjoys his non-vegetarian food and it was this passion that led to the project of a premium quality meat brand offering the kind of range that “is offered abroad and let consumers like myself have multiple choices when it came to products.”
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Just when you thought Licious was the only meaty game in town, comes another meat delivery startup.
Meatigo was born out of Founder Siddhant Wangdi’s quest for quality meat in India. After a four-year stint at Tata Administrative Services (TAS) that took him to Thailand, Singapore, and other countries, Siddhant was exposed to quality meat products. When he returned to India in 2016, he was “horrified” to see the lack of hygiene and safety standards in the way meat was procured, stored, and sold in the country.
Siddhant tells
YourStory, “The guiding principle in the meat industry is temperature control. There was no concept of that in India, with 90 percent of the meat sourced from wet markets and mandis. Supermarkets had less focus on meats as a category and I wasn’t getting the range I was looking for.”
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It s just two weeks into the new year but we’re already seeing exciting new milestones play out in the Indian startup ecosystem.
Two such recent developments to note are: Zerodha’s focus on fighting climate change and creating green jobs in India with the launch of Rainmatter Climate and edtech decacorn BYJU’S plans to buy Aakash Educational Services for $1 billion.
Both signal how successful Indian startups will pave the way in giving back whether it is to strengthen the Indian entrepreneurial ecosystem; enable the growth of younger businesses and entrepreneurs; lead the charge to ensure digital inclusion; and find avenues to give back (beyond their startup’s areas of focus) to solve for more large-scale problems such as climate change and job creation.
How on-demand meat delivery startup Meatigo is changing the way India buys and eats non-veg food
Gurgaon-based startup Meatigo delivers farm-fresh meat and cold cuts to your doorstep within 120 minutes of ordering. It has gained 1.5 lakh users in three years.
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Siddhant Wangdi’s quest for quality meat in India.
After a four-year stint at Tata Administrative Services (TAS) that took him to Thailand, Singapore, and other countries, Siddhant was exposed to quality meat products. When he returned to India in 2016, he was “horrified” to see the
lack of hygiene and safety standards in the way meat was procured, stored, and sold in the country.