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Momofuku, the culinary empire founded by celebrity chef David Chang, has applied to trademark the term ‘chili crunch’ in the United States; the move has enraged small producers of chilli crisp and chilli crunch. ....
'Felt like a punch in the gut': Asian chilli crunch makers hit back at Momofuku's trademark application scmp.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from scmp.com Daily Mail and Mail on Sunday newspapers.