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'Felt like a punch in the gut': Asian chilli crunch makers including from Malaysia hit back at Momofuku's trademark application

Momofuku, the culinary empire founded by celebrity chef David Chang, has applied to trademark the term ‘chili crunch’ in the United States; the move has enraged small producers of chilli crisp and chilli crunch. ....

New York , United States , Jing Gao , Jun Yi Loh , Huabi Tao , Caleb Wang , Jen Liao , David Chang , Trademark Office , Al Jazeera , South China Morning , New York Based , Michelle Tew , Sambal Chili , Granny Nonie , Los Angeles Based , Sichuan Chilli Crisp , Seattle Based Mila , Simu Liu , Momofuku Chili Crunch , Price Market , Hai Taiwanese Pantry , Southeast Asia , Dave Chang Show , Chili Crunch , Chili Crunch ,

US chef's bid to own 'chili crunch' name raises ire in Indonesia, Malaysia | Economy

David Chang tried to enforce a trademark for chilli condiment popular across Asia before backing down and apologising. ....

United States , Nusa Tenggara Barat , Sumatera Utara , David Chang , Arie Parikesit , Jun Yi Loh , Al Jazeera , Michelle Tew , Southeast Asia , Kelana Rasa , Southeast Asian , Dave Chang Show , Chili Crunch , Chili Crunch , Malaysian Kitchen , Hot Chilli Sambal , Asia Pacific ,