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Hero MotoCorp s Chandrasekhar Radhakrishnan talks about brand building in EV segment

The company has kicked off its first brand campaign, with an outdoor installation, print and digital ads.

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VIDA - Powered by Hero, launches with a campaign by Wieden+Kennedy India

With front-page adverts in the Times of India and other top dailies, VIDA’s initial communications celebrated its status as “India’s ‘not-first’ electric scooter”.

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Electric scooter Vida V1 launches with a bold campaign by Wieden+Kennedy India: Best Media Info

Best Media Info: The campaign, led by the brand platform of “Make Way”, was conceptualised by Wieden+Kennedy’s Delhi office, and is expected to cover formats both offline and online| Ad Craft News

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PokerBaazi com launches You Hold the Cards campaign featuring Shahid Kapoor

Conceptualised by Wieden+Kennedy, the campaign features PokerBaazi’s recently signed brand ambassador in a new brand film

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