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Hero MotoCorp s Chandrasekhar Radhakrishnan talks about brand building in EV segment

The company has kicked off its first brand campaign, with an outdoor installation, print and digital ads.

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VIDA - Powered by Hero, launches with a campaign by Wieden+Kennedy India

With front-page adverts in the Times of India and other top dailies, VIDA’s initial communications celebrated its status as “India’s ‘not-first’ electric scooter”.

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Electric scooter Vida V1 launches with a bold campaign by Wieden+Kennedy India: Best Media Info

Best Media Info: The campaign, led by the brand platform of “Make Way”, was conceptualised by Wieden+Kennedy’s Delhi office, and is expected to cover formats both offline and online| Ad Craft News

Vipashad chauhanDivyanshu bhadoriaAnirban senguptaGurugram cyberhubMuskaan jainAyesha ghoshRebecca wrightDevika khuranaNed hodgeDan hillShweta kaulChandrasekar radhakrishnanSunayna sabharwalJoanna groverGautham narayananAparna battoo

PokerBaazi com launches You Hold the Cards campaign featuring Shahid Kapoor

Conceptualised by Wieden+Kennedy, the campaign features PokerBaazi’s recently signed brand ambassador in a new brand film

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