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New Delhi [India], December 27 (ANI/ATK): The number of internet connections in 2021 increased significantly to 830 million, driven by the 'Digital India' program. Out of the total internet connections, ~55 per cent of connections were in urban areas, of which 97 per cent of connections were wireless. This rapid rise in internet users and smartphone penetration coupled with rising incomes has assisted the growth of India's e-commerce sector. India's e-commerce sector has transformed the way business is done in India and has opened up various segments of commerce. Major segments such as D2C and B2B have experienced immense growth in recent years. India's D2C market is expected to reach USD 60 billion by FY27. The overall e-commerce market is also expected to reach USD 350 billion by 2030 and will experience 21.5 per cent growth in 2022 and reach USD 74.8 billion. Amongst all this, there are still challenges being faced by the smaller or younger online e-commerce bran

New delhiShubham kathuriaDigital indiaWhatsapp automationAudience retargeting and infleucnerNew delhi indiaEcember 27 ani atk the number of internet connections in 2021 increased significantly to 830 millionRiven by the 39 digital india program out of total internet connections5 per cent of connections were in urban areasF which 97 per cent of connections were wireless this rapid rise in internet users and smartphone penetration coupled with rising incomes has assisted the growth india 39 se commerce sector transformed way business is done opened up various segments major such as d2c b2b have experienced immense recent years 39s market expected to reach usd 60 billion by fy27 overalle also 350 2030 will experience 21 5 2022 74 8 amongst allHere are still challenges being faced by the smaller or younger onlinee commerce brands as number of consumers increaseEople wanting to take the wrong advantage also show up multiple cases ofe commerce frauds have come across india these includes where people got poor quality productsOmpletely different product from what is shown online and even at times there no delivered to the customer this results in consumers loosing trust ordering platforms ultimately genuine brands loose customers ina recent conversation with shubham kathuriaWner ofa young and upcomingAshion and apparele commerce brandE gota lot of insights on thee commerce frauds happening in india and how are brands like his overcoming it when asked about the situation