Last May, in a meeting room at the United Nations in Geneva, I sat and listened as a delegate from my hometown of Hong Kong called me a liar. I was there as a representative from the civil society organization Hong Kong Watch, participating in a session on discrimination against women in China which included the Hong Kong Special Administrative Region (HKSAR).
Details 19 January 2021
Gaining consumer trust and getting them to volunteer their data has never been as important for brands in this data-driven era. This is especially so with the upcoming “cookie-less world”, with Google phasing out third party cookies by 2022. This will mean brands will have to rely on their first party data for their marketing efforts. However, gaining consumer trust can be quite a tricky matter.
Speaking at
MARKETING-INTERACTIVE’s recent virtual roundtable, in collaboration with SAP, Melissa Heng, business architect at SAP Customer Experience, said the first thing brands need to do to gain consumer trust is to put them in the driver’s seat.
Rolling Stone 13 Accessories to Help You Stay Focused and Productive If You’re Working From Home
Top tips and tech to replicate your office environment at home
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If you’re working from home, you’re going to need tools to make your place feel more like an office. It’s easy to lose focus if you don’t create the right work space.
For Shirley Lam, the founder and owner of the pet lifestyle site, Perro & Me, it’s all about building a little bit of structure. Lam, who runs the thriving online business out of her house in Vancouver, says it’s important to get in the mindset that you’re going to work. “Set your daily schedule in your calendar and stick to it as you would at the office,” she says. “And get dressed for work do yo