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TikTok Ads With No Creators? You're Missing Out On Vital Brand Engagement And Results

Smart marketers are leaning into the power of TikTok to drive tangible, measurable impact for brands. But did you know that bringing creators into the fold can drive a +93% higher engagement rate? We delve into the latest stats to quantify the importance of creative and creators on TikTok and look at how it is driving bigger, better results for brands. ....

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ASA partners with TikTok to spread ad rule awareness on the platform

ASA partners with TikTok to spread ad rule awareness on the platform
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The funny thing about TikTok


Having the last laugh, from left: Monica Geldart, Star Holroyd, Meggie Foster, Abi Clarke, Sherice Banton and Clara Batten. Styling: Koulla Sergi. Fashion Assistant: Federica Battistino. Make-up: Dani Guinsberg at Carol Hayes using Marc Jacobs Beauty and Julie Read at Carol Hayes using Trinny London. Hair: Alex Szabo at Carol Hayes using Rita Hazan. Hair Assistant: Kirsty O’Brien. For Meggie foster, photograph: Louise Haywood-Schiefer; hair and make-up: Caroline Piasecki
Everyone thinks it’s about teens doing silly dances, but it’s actually home to the next breed of comic superstars. Eimear O’Hagan meets the women making millions of us laugh out loud    ....

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