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Will India Overcome the Super-app Conundrum?

India is a very large market where there is typically space for more than one player. While digital penetration is already high, the right combination of idea, design and execution is crucial to make super-app a success ....

South Korea , Tata Neu , Shaveen Garg , Sauvik Banerjjee , Tata Group , Entrepreneur India , Hike Messenger , Reliance Jio , Reliance Jio , Data Neu , Digital Penetration ,

BCG and Meta's report dissects digital's influence on media consumption

It sheds light on key content consumption trends in India, and digital’s impact across OTT, linear TV and movie studios. ....

United States , Shaveen Garg , Boston Consulting Group ,

50%+ consumers digitally influenced in content consumption: BCG-Meta

50%+ consumers digitally influenced in content consumption: BCG-Meta ....

United States , Shweta Bajpai , Shaveen Garg , Services For Meta , Boston Consulting Group , Managing Director , Vertical Head , Real Estate , Movie Studios ,

Higher digital engagement correlates with higher watch time on both LTV and OTTs: BCG-Meta report: Best Media Info

Best Media Info: As per the report, contrary to popular belief, women, small town folks, and older age groups are just as influenced by digital as men, large town folkss, and younger age groups in their viewing choice| Television News ....

United States , Shweta Bajpai , Shaveen Garg , Bestmediainfo Bureau Delhi , Services For Meta , Boston Consulting Group , Bestmediainfo Bureau , Mediainfo Bureau Delhi , Big Picture , Movie Studios , Managing Director , Vertical Head , Real Estate , Boston Consulting Group , Linear Tv , Bestmediainfo Bureau ,

Women, small-towners drive usage on digital platforms, says BCG-Meta study

Over 50% are digitally influenced for consuming any content digital or offline, it said, while up to 50% of the content discovery happens off the platform or network both for TV and OTT ....

Shaveen Garg , Shweta Bajpai , Drive Me Growth , Digital Platforms ,