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ISEC is a potential gamechanger for Indian marketers: Shashi Sinha

ISEC is a potential gamechanger for Indian marketers: Shashi Sinha
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Shashi Sinha , Market Research Society Of India , Audience Research Council , National Consumer Classification System , Market Research Society , Indian Socio Economic Classification , Broadcast Audience Research Council ,

Broadcasters apprehensive about ISEC; IBDF forms task force: Best Media Info

Broadcasters apprehensive about ISEC; IBDF forms task force: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Narendra Modi , Shashi Sinha , Market Research Society Of India , Media Research User Council , Digital Foundation , Bestmediainfo Bureau , Srivastava Delhi , Indian Broadcasting , Market Research Society ,

MC Explains | Are you an Indian consumer? You'll now be classified in a new way

Indian Socio Economic Classification (ISEC) which has been rolled out is the first classification which has taken a woman into account. ISEC is the new socio economic classification which research companies, advertisers, and measurement bodies are adopting to target households. It has replaced the old tool called the New Consumer Classification System (NCCS) which was implemented in 2011. ....

Amit Adarkar , Mitali Chowhan , Sunil Kataria , Shashi Sinha , Indian Society Of Advertisers , Market Research Society Of India , Indian Socio Economic Classification , New Consumer Classification System , Market Research Society , High Class , Upper Middle Class , Middle Class , Lower Middle Class , General Mitali , Kantar Worldpanel , Raymond Lifestyle , Indian Society , New Consumer Classification Rolled Out , Indian Consumers Will Be Classified Ina New Way , Isec Versus Nccs , Brands Follow New Consumer Classification Model , Advertisers Adopt New Consumer Classification Model ,