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Shashi Sinha vs The Union Of India on 27 March, 2024 indiankanoon.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiankanoon.org Daily Mail and Mail on Sunday newspapers.
ISEC is a potential gamechanger for Indian marketers: Shashi Sinha adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Broadcasters apprehensive about ISEC; IBDF forms task force: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Indian Socio Economic Classification (ISEC) which has been rolled out is the first classification which has taken a woman into account. ISEC is the new socio economic classification which research companies, advertisers, and measurement bodies are adopting to target households. It has replaced the old tool called the New Consumer Classification System (NCCS) which was implemented in 2011. ....
The new Indian Socio Economic Classification is expected to allow for better targeting of consumers not only by advertisers and marketers but also by broadcasters ....