Adidas supports Ooty based Indian Track Federation through Hi-Energy Challenge
By IANS |
Published on
Mon, Feb 8 2021 12:51 IST |
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Adidas . Image Source: IANS News
New Delhi, Feb 8 : The world is a different place as we know it. Athletes and consumers are now adapting and redefining the way they play sport. The year gone by has left many feeling uncertain, anxious and low on energy. Adidas with the launch of their greatest running shoe ever ULTRABOOST 21, has announced the Hi Energy Challenge a unique energy return challenge to inspire people to not just have the intent but turn them into actions.
Adidas calls on everyone to redefine 2021 with the HI-ENERGY CHALLENGE adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Synopsis Under the ‘Run for the ocean’ initiative, Adidas has sold 11 million pairs of shoes made from up-cycled marine plastic waste in 2019.
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“From ‘no-plastic’, the conversation has moved to ‘know-plastic’, where we need to understand plastic better to use it more responsibly,” says Vikram Baid, Director of Vinayak Polycon International, a plastic processing company. This sentiment was reflected in many initiatives launched by India Inc. and the Indian government in recent times, but got partially diluted by COVID-19 and the consequent high use of plastic equipment to prevent infections. There’s another dimension, too. “COVID dealt a blow to the recycling industry at the grassroots level,” says Atul Sud, president of WECARE, an industry association focused on extended producer responsibility (EPR) and plastic waste management (PWM). “The rag-pickers remained most vulnerable to the pandemic with their lack of safety and health benefit