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LinkedIn Starts Testing Ads in 'Stories'


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LinkedIn already has been experimenting with ads within stories in markets such as Latin America and Europe. Its stories advertising tests now span about 1,000 campaigns from more than 600 advertisers, including WeWork Cos.,
Daimler AG,
General Motors Co.
-owned Cadillac and
Bank of New York Mellon Corp.,
the company said. It plans to make the ads in stories widely available in 2021.
The visual nature of stories provide a way to interest advertisers such as luxury-goods marketers and media companies that haven’t spent heavily on LinkedIn ads before, said Gyanda Sachdeva, vice president of product for LinkedIn Marketing Solutions. News publishers such as Axios, for example, are experimenting with the format, she said. ....

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Adam Gerhart Named Global CEO of Media Agency Mindshare


Adam Gerhart Named Global CEO of Media Agency Mindshare
The WPP media agency giant fired Nick Emery, Mindshare’s longtime CEO, in October
Mindshare promoted Adam Gerhart to global chief executive, replacing longtime CEO Nick Emery.
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Mindshare
By
Dec. 10, 2020 10:30 am ET
WPP PLC
ad-buying unit GroupM named Adam Gerhart global chief executive of its Mindshare agency, filling an opening created when former global CEO Nick Emery was fired nearly two months ago.
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Mindshare is among the largest buyers of advertising inventory and works with a roster of blue-chip clients, including
General Mills Inc.,
Unilever PLC ....

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