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Research Profile: Professor Aradhna Krishna

The research of Aradhna Krishna, Dwight F. Benton Professor of Marketing, has significant implications for academia and business, creating a new field of market ....

United States , Dwightf Benton , Aradhna Krishna , American Marketing Association , Sensory Marketing , Customer Sense , Influence Buying Behavior , Harvard Business Review , Michigan Ross , American Marketing ,

Sensory Marketing: Engaging the Senses for Memorable Brand Experiences

Sensory Marketing: Engaging the Senses for Memorable Brand Experiences
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Singapore Airlines , Sensory Marketing , Memorable Brand ,