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'It's the brand speaking to you': the scent firms making smells for Subway, Abercrombie and more | Retail industry

'It's the brand speaking to you': the scent firms making smells for Subway, Abercrombie and more | Retail industry
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Research Profile: Professor Aradhna Krishna

The research of Aradhna Krishna, Dwight F. Benton Professor of Marketing, has significant implications for academia and business, creating a new field of market ....

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