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Google claps back at IAB criticism of Privacy Sandbox, but adtech leaders remain skeptical

Google claps back at IAB criticism of Privacy Sandbox, but adtech leaders remain skeptical
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Perspective - Navigating the post-third-party cookie landscape in 2024

Amidst the impending shift to a post-cookie era, the landscape of addressability is undergoing significant changes.

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WTF Will Seller-Defined Audiences Do For Digital Advertising?

The Internet Advertising Bureau (IAB) wants to help publishers and advertisers put consumers safely back at the heart of digital advertising, and move

Tech lab sellerSeller defined audiencesMember exclusive

Google gives publishers new ways to control their first-party data

Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners.

Nicole farleyTech lab seller defined audiencesAuthorized buyersOpen biddersGoogle ads managerSeller defined audiencesAudience taxonomyContent taxonomyGoogle adsSearch engine landMarine corps

Sovrn is First SSP to Support IAB Tech Lab s Seller Defined Audiences Specification in Prebid org

Sovrn is First SSP to Support IAB Tech Lab s Seller Defined Audiences Specification in Prebid org
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