Google claps back at IAB criticism of Privacy Sandbox, but adtech leaders remain skeptical thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Google is initiating tests in its Chrome browser to disable third-party cookies. It reportedly impacts analytics data collection, personalized online ads,
Recently, Google has announced a new "Privacy Sandbox" feature, which will reach most Google Chrome users in the coming months. Find more about the news here.