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Swarovski: querelle d héritiers au royaume déclinant du strass

Swarovski: querelle d héritiers au royaume déclinant du strass
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Family feud rages as Swarovski empire loses its luster

Family feud rages as Swarovski empire loses its luster By Denise Hruby / AFP, WATTENS, Austria Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: The headquarters of the Swarovski AG crystal empire are every bit as glitzy as one might expect but the sparkle cannot distract from a bitter family feud over the company’s future. Normally, 650,000 tourists flock to the site in the town of Wattens in Austria’s mountainous Tyrol region every year, but the COVID-19 pandemic has not only left it deserted it has also magnified much deeper issues for the company. Exactly 125 years after founder Daniel Swarovski developed a machine to cut glass to shimmer like diamonds, his great-great grandchildren now reign over a diversified operation offering rhinestones to fashion brands, binoculars to hunters, and jewelry and crystal figurines of characters from Mickey Mouse to Princess Leia.

Swarovski owners squable over the company s future

Swarovski owners squable over the company s future By AFP 18 Dec 2020 Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: the headquarters of the Swarovski crystal empire are every bit as glitzy as you might expect but the sparkle can t distract from a bitter family feud over the company s future. Normally, 650,000 tourists flock to the site in the town of Wattens in Austria s mountainous Tyrol region every year. But the coronavirus pandemic hasn t only left it deserted it has also magnified much deeper issues for the company. Exactly 125 years after founder Daniel Swarovski developed a machine to cut

Swarovski family go to war over future of the crystal empire amid falling profits

Swarovski loses its sparkle: Plunging profits caused by the pandemic and Chinese competition sparks a bitter family feud within the £2.5bn crystal empire Swarovski profits are due to fall 30 per cent, from £2.5bn to £1.7bn, amid pandemic and Chinese competition Robert Buchbauer, CEO and great-great grandson of the company s founder, plans to transform the firm  He wants to sack 6,000 staff, close 750 stores, and move the brand upmarket with more expensive products But family including Paul, Nadja, Helmut and Gerhard Swarovski say he is steering the ship towards a reef

Family Feud Rages As Swarovski Empire Loses Its Lustre

Text size Picture by Joe Klamar. Video by Celine Jankowiak Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: the headquarters of the Swarovski crystal empire are every bit as glitzy as you might expect but the sparkle can t distract from a bitter family feud over the company s future. Normally, 650,000 tourists flock to the site in the town of Wattens in Austria s mountainous Tyrol region every year. But the coronavirus pandemic hasn t only left it deserted it has also magnified much deeper issues for the company. Swarovski now offers rhinestones to fashion brands, binoculars to hunters, and jewellery and crystal figurines of characters from Mickey Mouse to Princess Leia 

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