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Christoph Swarovski doch in Beirat bestellt
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Christoph Swarovski nun doch in Optik- und Tyrolit-Beirat bestellt | Tiroler Tageszeitung Online
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Christoph Swarovski in Optik- und Tyrolit-Beirat bestellt
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Swarovski-Konzern: Der Denver-Clan aus Tirol
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Family feud rages as Swarovski empire loses its luster
By Denise Hruby / AFP, WATTENS, Austria
Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: The headquarters of the Swarovski AG crystal empire are every bit as glitzy as one might expect but the sparkle cannot distract from a bitter family feud over the company’s future.
Normally, 650,000 tourists flock to the site in the town of Wattens in Austria’s mountainous Tyrol region every year, but the COVID-19 pandemic has not only left it deserted it has also magnified much deeper issues for the company.
Exactly 125 years after founder Daniel Swarovski developed a machine to cut glass to shimmer like diamonds, his great-great grandchildren now reign over a diversified operation offering rhinestones to fashion brands, binoculars to hunters, and jewelry and crystal figurines of characters from Mickey Mouse to Princess Leia.