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For a consumer, the words "Fresh. Local. Quality." attached to a product might draw connotations of craft beer, artisan goods or farm-to-table restaurants. But could a competitor sue. ....
Bimbo Bakeries USA, Inc. alleged that United States Bakery engaged in false advertising when it used the tagline Fresh. Local. Quality. A jury deemed US Bakery’s tagline false advertising and awarded Bimbo Bakeries over $8 million in damages. ....