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'Fresh, Local, Quality' — How Unverifiable Opinions Evade False Advertising Claims | Kattison Avenue | Issue 8 - Spring 2022 | Katten Muchin Rosenman LLP

For a consumer, the words "Fresh. Local. Quality." attached to a product might draw connotations of craft beer, artisan goods or farm-to-table restaurants. But could a competitor sue. ....

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Bimbo Bakeries Sues United States Bakery Under Lanham Act

Bimbo Bakeries USA, Inc. alleged that United States Bakery engaged in false advertising when it used the tagline Fresh. Local. Quality. A jury deemed US Bakery’s tagline false advertising and awarded Bimbo Bakeries over $8 million in damages. ....

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