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Salesforce Introduces New Innovations to its Customer 360 Platform - IT News Africa - Up to date technology news, IT news, Digital news, Telecom news, Mobile news, Gadgets news, Analysis and Reports

Salesforce, a global leader in CRM, has introduced new innovations to its Customer 360 software that connect marketing, commerce, and service data on one platform so companies can connect, automate, and personalize every single interaction and build trusted relationships at scale. “A growing number of companies want to unify their data across marketing, commerce, and […] ....

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CMO's top 8 martech stories for the week - 9 June 2022

All the latest martech and adtech news from Salesforce, Genesys, Movable Ink, CreativeX, ActiveCampaign, Klearly, GumGum and Zitcha. ....

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Goldman Sachs: Briefings

Whenever, Wherever: Seamless Commerce is the Future of Retail
What will retail look like in the post-pandemic economy? According to Jennifer Davis, head of retail investment banking at Goldman Sachs, it won’t be divided into the traditional categories of brick-and-mortar and e-commerce. “You have customers who are expecting a seamless omnichannel experience overall,” she says in the latest episode of
Exchanges at Goldman Sachs. “Their journey evolves. It may start online. It may stop in the store. It may, ultimately, end again online.” Meeting customers where they want to be has pushed brick-and-mortar retailers to accelerate their adoption of digital platforms, says Vishaal Rana, also of the Investment Banking Division. “Large retailers that have traditionally been getting to consumers via their store footprint, they’ve been able to figure out a way to have a more seamless shopping experience for their customers,” he says. Meanwhile, Rana adds, previo ....

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