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Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period | Advertising

The average global percentage of waste is 61% ....

United Kingdom , John Lewis , Anastasia Leng , Marks Spencer , Advertising Association , Festive Spending , Digital Media , Digital Ads , Reative X ,

Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period | Data

The average global percentage of waste is 61%.

....

United Kingdom , John Lewis , Anastasia Leng , Marks Spencer , Advertising Association , Festive Spending , Digital Media , Digital Ads , Reative X ,

Older Adults Make Up Just 4% Of People Featured In Ads

Older Adults Make Up Just 4% Of People Featured In Ads
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Anastasia Leng ,

Marketers spent nearly $1 billion on subpar ads in 2022

A global assessment of the creative quality of digital ads, conducted by CreativeX, shows nearly 70% of spend last year went to ads that did not meet basic platform standards. ....

Anastasia Leng ,

The Drum | How To Convince Your C-suite To Invest In AI And Web3 During A Recession

With recessionary budget cuts, how are marketers balancing their innovation spend and justifying it to C-suite? We take a look as part of The Drum’s latest Deep Dive. ....

Nicole Yershon , Elon Musk , Fran Docx , Anastasia Leng , Tesla Energy , Artificial Intelligence , Ai Amp Web3 Deep Dive , Machine Learning ,