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'There's no second chance to make a first impression': Givaudan on how to enable alt meat's 'final push' into the mainstream

Meat alternatives are moving in the right direction on taste, texture and affordability, according to the flavour and fragrance giant. But manufacturers still need to bridge a gap to everyday consumers in order to reap the rewards of the mass market, it says. ....

United Kingdom , Thomas Ullram , Lucas Huber , Savoury Europe At Givaudan Taste Wellbeing Division , Category Manager Proteins , Innovation Director Savoury Europe , Givaudan Taste , Meat Alternatives ,